Ongoing Website Updates: 9 Major Issues to Monitor in an SEO Audit
Regularly monitor website updates to ensure site mismanagement doesn’t cause issues later. Here's how to identify issues that can occur in the process.
9. Website SEO Audit part – 2 | Advanced SEO Masterclass by Imran Khan
An SEO audit is what?
In order to create an implementation plan with quantifiable results, an SEO audit is the process of evaluating how effectively your web presence connects to best practices.
The audit’s goal is to find as many underlying problems that affect organic search performance as is practical. An SEO audit will demonstrate:
SEO technical problems
site structure concerns
SEO on-page concerns
Potential issues off-site
difficulties with user experience
Opportunities and holes in the content
Market competition insights
These are analyzed in an SEO audit:
Technical Audit
Indexation analysis
Status Codes
Redirects
Page Speed
URL Structure
Robots.txt
XML Sitemap
Canonical Tags
Duplication
Crawlability
Legacy Domain Issues
Off-page Analysis
Mobile SEO analysis
International SEO analysis
On-Page Audit
Site Content Structure
Keyword Research
Page Copy Theme Analysis
Keyword Use
Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
Schema
User Experience
Images & Video
Internal Linking & HTML Sitemap
Server Log Audit
Crawl Budget Analysis
User Agent Analysis
See a Drop in Your Website Traffic 9 Things you need to do! – TheCommerceShop.
See a Drop in Your Website Traffic? 9 Things you need to do!
#1 Check Google Search Console & Analytics – To know precisely where the traffic drop has happened in a detailed view
#2 Check the Google Analytics Tracking Code – To see whether the code is installed correctly and it’s tracking visitors
#3 Check Google Algorithm Update – To know the areas impacted due to the recent Algorithmic Update
#4 Do a Technical Site Audit – To analyze any damages in the core SEO factors
#5 Check Changes on Google Search Engine Result Page Layout – To know the shift in your website listing
#6 Competitor Performance – To be aware of the new activities of your competitors
#7 Poor Quality or Lost Backlinks – To identify where we have lost the backlinks majorly
#8 Check for Manual Actions – To find whether Google Experts have taken any manual actions from their end
#9 Website Migration – Traffic drop could happen due to website migration also
Need help recovering your lost traffic?
Let us audit your website for Free. We provide a comprehensive report of your website covering 60+ SEO Ranking factors.
Claim your Free SEO Audit & Local SEO Audit here.
SEO Audit – https://www.thecommerceshop.com/free-seo-audit/
Local SEO Audit – https://www.thecommerceshop.com/free-local-seo-audit/
Read our blog for a detailed explanation:
https://www.thecommerceshop.com/blog/drop-in-your-website-traffic/
9-minute live SEO audit of the website of an SEO/SEM agency
Welcome to the series of 5-minute free SEO audits! Today, I am auditing ingagemedia.com.au and sharing with you as much as I can within 5 (or so minutes).
My SEO newsletter: https://seosly.com/newsletter/
My SEO Podcast: https://seosly.com/podcast/
To learn even more, go to https://seosly.com/blog/
Check the scope of SEO services I offer: https://seosly.com/services/
I do offer SEO audits: https://seosly.com/services/seo-audits/
Want to learn more about me? Check this: https://seosly.com/seo-consultant/
Want to contact me? Feel free to reach out at [email protected]
Video chapters:
0:00 Introduction
0:20 Manual Review of the site
2:22 Checking how much the site relies on Javascript
3:47 Checking the Header Structure
4:55 Checking the site’s Accessibility
5:53 Checking the targeted keywords on the site
6:47 About Us Audit
7:54 Site Speed Audit
9:16 Thank you
How To SEO Audit A Website Traffic Drop
Website traffic dropped learn my 5 step SEO audit checklist to diagnose dropped website traffic.
So a key take away is a website is really pages and Google is looking at pages by page by page.
This can be a little confusing however a web page ranks not a web-site.
So this website audit is broken down in five separate parts and those are as follows. And I will go into more detail of what these are in the video.
1. Make sure your not just seeing a little drop in traffic.
2. Have you or anyone else made changes and if so what where they?
3. Are other pages ranking for the lost pages terms?
4. What new features are showing in the search results?
5. Has the user search intent changed?
I hope that this quick and easy SEO audit checklist has been helpful and more so I hope that your site recovers some traffic over time.
Never be discouraged and keep moving forward with your search engine optimization efforts. Remember when you move up someone moves down in rank and they want to get back so always keep moving forward.
Performing and audit should be done every 6 months depending on the size of the site not just when an issue shows up you need to be proactive with your website.
If you have questions regarding audits or website traffic please let me know I am always happy to help.
Chris Palmer Marketing-SEO
30 W Broad St fl2
Tamaqua PA 18252
(570) 550-1912
