Link Profile Audit: 28 Things to Check
Here's how to maintain a healthy link profile and ensure bad backlinks don’t get bad enough to bite you with periodic link profile audits.
How to carry out a quick link audit using Majestic SEO – Secrets Revealed
Carrying out link audits quickly can be an incredibly useful skill to have. Quickly spotting possible causes for penalties or general poor performance in the Google serps is a great trust indicator for any potential client. Majestic SEO is a great tool for these type of “on the spot” audits. Here are some great tips.
Internal Linking Strategy: How to Set it Up
In this video, you’ll learn how to set up a basic internal linking strategy, and some mistakes to avoid. ► Like this video? Subscribe! http://smr.sh/KdD
Internal linking is maybe one of the most underutilized search engine optimization techniques by SEOs and developers alike. Have no fear, though! Solid internal linking is actually much easier than you might think.
Just like we talked about in our recent Top 5 SEO mistakes video, it really is a matter of investing a few minutes and doing the basics really well.
Step one: You’ll want to identify the pages of yours that target high volume keywords and then develop them as what we’ll call “hub pages.” For our site, we could set up hub pages for cakes, donuts, pastries, pies, and breads as the hubs. You’ll want to avoid picking too many hub pages. Keep them to the essentials. (and I think we have all the essentials right here)
Next, map out what fits under each hub page. Under the Cakes hub page, for example, you could have birthday cakes, graduation cakes, wedding cakes, company event cakes, or even funny cakes that make you smile.
Third, you’ll want to consider setting up one more level below each of these clusters. Under birthday cakes, for example, you could set up sub categories such as “cakes for kids” and “cakes for adults” – or it could be “whole wheat” and “gluten free” under your bread hubs. Just think through your products and audiences to segment these the best way.
Next – you might need to bribe your dev folks with some donuts for this next step. This hierarchy should become the basis for your main Navigational Internal Links – also known as the “Nav Bar.” If this isn’t the case, work with the dev team to make sure your site’s navigation actually aligns with these hubs and clusters.
The fifth and final prep step is tackling Contextual Internal Links. What are we talking about here? Contextual internal links are typically placed within the main body content of a page and is important because it helps users find additional related information they may need. Plus, internal links also pass authority to the page you’re linking to and helps search engines understand your site. Remember Google is always crawling your site and you want to help the machines really understand everything about it!
You’re not alone in doing this, though. SEMrush has great tools to help you do all of this well.
The easiest way to audit your internal links is to jump into the SEMRush Internal Linking report in Site Audit. It quickly shows the strongest and weakest links on the site.
Use this to identify errors, warnings, and notices regarding your site’s internal links and make the suggested changes to your site. It’s THAT simple!
01:00 Example of how to set up your basics (imaginary donut website)
02:57 How SEMrush can help you check your internal linking
03:00 The Internal Linking report in Site Audit
04:46 Internal linking mistakes you want to avoid
06:35 Bonus tip: check your HTTPS
SEO checklist for 2020 ► https://youtu.be/8BnoUS6cbWo
How to drive more traffic to your website ► https://youtu.be/I3p8jS0UlTA
Most common SEO mistakes to avoid ► https://youtu.be/-VkLsveXI2Q
SEMrush provides huge amounts of incredible free resources and education for
digital marketers. Check them out!
SEMrush Blog ► https://www.semrush.com/blog/
Take a free 7 days trial ► https://www.semrush.com/prices/
KEEP IN TOUCH!
#internallinking #interlinking #links #semrush
How To Audit Google Business Profile – Spy On Competitors GBP
In How To Audit Google Business Profile, I show you all the methods you can utilize to ensure your GBP stands out.
It is essential to audit your Google Business Profile because a profile that is more attractive in the eyes of Google, will rank higher. When you review your GBP, ensure you analyze the top competitors. Doing this will help you map your Google Business Profile to the top performers. Which is critically important.
After this video, you will be able to audit your google business profile along with your competitors. I teach you how you can utilize that information to ensure you have an updated GBP that could achieve more success within the SERP.
Get the Google Business Profile Audit Checklist: https://linkto.osbornedm.com/FREElocalseochecklist
0:00 Intro To How To Audit Google Business Profile
0:10 Google Business Profile Audit Checklist
1:38 Google Business Profile Example
2:54 Research Competitors
6:00 Input First Competitors GBP Information
17:44 Analyze Second Competitor’s GBP Information
24:40 Review Your Google Business Profile
25:22 Review Your GBP Category
26:30 Grid Results
28:34 Average Reviews And GBP Rating
29:15 Review Images
29:31 Review Q &A
30:00 Review Your Products
30:33 Record Your Services
32:15 Review Your Post
34:50 Compare Your GBP To Your Competitors
38:20 Review Your Competitor’s Reviews
If you want to learn more about How To Audit Google Business Profile.
Contact me today, and let’s get your business growing with the power of Audit Google Business Profile!
Osborne Digital Marketing
401 East Las Olas Boulevard, Suite 1400,
Fort Lauderdale, FL 33301
239 266 7774
Know How to Conduct Backlink Audit | Link Profile Audit Ultimate Checklist | Tuhin Banik
Backlink analysis is a thorough examination of a website’s backlinks to assess the site’s performance and identify issues that may affect its search engine ranking. It’s the SEO equivalent of going to the doctor for a check-up. You should do it regularly to ensure that everything is in order, but you should also do it when something is wrong.
Completing this process is one of the top ways to know your site’s health and the factors that influence its ranking. Perhaps you’ve noticed a significant drop in your ranking, or you’re simply not seeing your expected results. A backlink analysis will also show how your website compares to the competition. You’ll learn about the strategies your competitors are employing and what you could implement in your process. A link profile is one of the most important indicators of the health of a website. It includes all external links to the resource and internal linking elements. To get a positive rating from search engines and take advantage of search results positions, you must regularly monitor the change in link mass.
A healthy link mass is an important ranking factor for achieving high rankings. The easiest method to achieve this is to perform a link audit on the site. We have compiled a comprehensive list of link checks for you on the site. Watch the Full Video To Know More!
#backlinks #backlinkaudit #backlinksSEO #offpageSEO #TuhinBanik #ThatWare
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