Let's Talk About Old Content And Redirect Chains
Here are some guidelines when deciding if you should redirect or delete content.
The Only SEO Strategy You Need (2023)
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Redirect Loops, Redirect Chains and 301 Redirects: Fix a Redirect Loop with ahrefs
Do you know the difference between a redirect loop and a redirect chain? Both are bad for SEO, but in different ways. The good news is that they can sometimes be fixed without too much trouble.
That’s what we’re doing in this video. Diagnosing a redirect loop with ahrefs site audit, and the fixing the offending loop.
Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.
Redirect Chains [How to Fix]
https://sitechecker.pro/ – check your website for redirect chains.
A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL.
The importance of the issue
Redirects might impact how Google crawls the site which can, in turn, lead to poor indexing. Too many redirects can cause Googlebot to even give up on the page. Obviously, multiple redirects also affect user experience by impacting the browsing speed.
From Google Help Center:
“Avoid chaining redirects. While Googlebot and browsers can follow a “chain” of multiple redirects (e.g., Page 1 – Page 2 – Page 3), we advise redirecting to the final destination. If this is not possible, keep the number of redirects in the chain low, ideally no more than 3 and fewer than 5. Chaining redirects adds latency for users, and not all browsers support long redirect chains.”
How to check and fix the issue?
Redirect chains could be created accidentally and unknowingly, especially when dealing with big sites. Having redirects between the following links isn’t an issue: A-B and B-C or X-Y and Y-Z. But as soon as you try to redirect URL C to URL X, you suddenly create a chain with 4 redirects and indexing on URL X might fail or this link could be even removed from the index altogether.
Therefore, one should examine the redirects for potential long chains and consider better redirection strategies with fewer intermediary steps. Ideally, the redirect target of the first URL should be the final destination URL.
Take care to not just remove redirects of intermediary pages since there could be other places linking to this URL. If redirects are removed without substituting with alternate strategies, expect broken links and 404 errors.
If you have any questions or need assistance, let us know at [email protected]
Is there a limit to how many 301 (Permanent) redirects I can do on a site?
Is there a limit to how many 301 (Permanent) redirects I can do on a site? How about how many redirects I can chain together?
Matt Cutts, Bay Area, California
Other things to watch out for with chained redirects:
– Avoid infinite loops.
– Browsers may also have redirect limits, and these limits can vary by browser, so multiple redirects may affect regular users in addition to Googlebot.
– Minimizing redirects can improve page speed: http://code.google.com/speed/page-speed/docs/rtt.html#AvoidRedirects
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